6 Web Design Tips to Boost Online Conversions

 
Optimizing your website for conversions allows your business to effectively engage with digital audiences.

Today’s customer base skews increasingly digital. The first time a potential customer interacts with your brand will likely be through your website.

Given its role in establishing brand impression, businesses should view their website as a platform to drive conversions. In order to transform websites into an effective sales tool, businesses need to optimize their sites for conversions.

This article outlines six simple, yet effective web design tips to optimize your company’s website to increase conversions.

1. Update Your Company Site Regularly
Regularly updating your site design reflects your company in its current state. On the other hand, since customers are wary of online sales (link is external), an outdated site makes your business seem untrustworthy.

Maintaining an updated site signals to customers that your business is diligent in the upkeep of its brand and business, a positive impression to make on a potential business partner.

2. Optimize Site Speed and Load Time
Slow load times kill conversions: 57% of web users exit a site if it takes more than three seconds to load (link is external). Today’s internet users are accustomed to immediate gratification, thus if they get stuck with the “spinning wheel of death” or an unusually slow connection to your site, they will take their business elsewhere.

The negative ripple effect from slow load times also impacts conversions. Online shoppers are less likely to buy from a site again (link is external) if they encounter website performance issues. Also, nearly half of online consumers share negative experiences (link is external) with a site with others.

Oftentimes, when optimizing a website for conversions, we will dedicate the first phase to ensuring the site loads in under three seconds. This nearly always helps increase conversions (and sometimes even search engine rankings) within the first week.

3. Use Responsive Design
Responsive design (link is external) allows you to cater to users on all different types of devices through providing a consistent user experience. This is important because consumers are heading online on a greater variety of devices than ever before, from Android or iOS smartphones to laptops, tablets, and so on.

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